What was the goal of the Talent Acquisition video?
As I approached the task of creating a video for Internap’s Talent Acquisition team, I wanted to shoot an inspiring piece that not only highlighted our company, but the culture as well. The employees in the video were excited to display their passion for such a great company.
The project wasn’t just about showcasing roles or open positions—it was about telling a story. By putting real faces and voices to Internap’s culture, the video aimed to attract future employees who value innovation, collaboration, and growth. Talent acquisition today is as much about cultural fit as it is about skills, and the video needed to reflect that balance.
What did the employees share about their experience?
After spending time with each individual and hearing their story about why they chose to work for Internap, I soon realized that we all had something in common. We all are passionate about our roles here, and we feel inspired by a company culture that fosters success.
Employees described the company as a place where they are empowered to make an impact, supported by leaders who invest in their growth. For many, joining Internap wasn’t just about finding a job—it was about being part of a team that values creativity, curiosity, and excellence in everything we do.
Why does culture matter so much?
It’s a great feeling to want to go to work each morning. It’s an even better feeling when the people around you feel the exact same way.
Culture shapes the daily experience of every employee. At Internap, the sense of shared purpose creates a ripple effect, driving both individual fulfillment and organizational success. When people are genuinely inspired by their workplace, it not only boosts morale but also improves retention, productivity, and collaboration.
